Case Study:
Andrew Paulsen
From a small recruitment company to a top player in IT field.
Andrew Paulsen came to me with a familiar problem: a tech headhunting agency competing for the attention of in-demand IT professionals, in a market where the candidates were calling the shots — not replying to their calls or messages.
The result:
27K total search appearances on LinkedIn (up from 500)
20K average podcast reach per month (up from 20)
16K average post impressions
The candidates who used to ignore them are now the ones reaching out. What started as a small, second-choice agency is now a business people search for by name — with the founders themselves showing up as brand ambassadors on LinkedIn.
→ Best if candidates aren't calling you back, and you're ready to change that.
We started with a full competitor analysis, then rebuilt the brand from the ground up: a new website, brand guidelines, a social media strategy and content framework, a newsletter, and ongoing brand photography — plus support finding the right people to keep it all running.

