Case Study:

Andrew Paulsen

From a small recruitment company to a top player in IT field.

Andrew Paulsen came to me with a familiar problem: a tech headhunting agency competing for the attention of in-demand IT professionals, in a market where the candidates were calling the shots — not replying to their calls or messages.

The result:

  • 27K total search appearances on LinkedIn (up from 500)

  • 20K average podcast reach per month (up from 20)

  • 16K average post impressions

  • The candidates who used to ignore them are now the ones reaching out. What started as a small, second-choice agency is now a business people search for by name — with the founders themselves showing up as brand ambassadors on LinkedIn.

    → Best if candidates aren't calling you back, and you're ready to change that.

We started with a full competitor analysis, then rebuilt the brand from the ground up: a new website, brand guidelines, a social media strategy and content framework, a newsletter, and ongoing brand photography — plus support finding the right people to keep it all running.